For experienced real estate agents tired of being overlooked, underpaid, and treated like every other agent?
MORE Effective Marketing
= MORE Commissions!
Hi, my name is Michael, and I PACKAGE REAL ESTATE AGENTS!
I help experienced real estate agents…win more clients and cash more commission checks…by leveraging the most UNDERUTILIZED and UNDERVALUED marketing tool in all of real estate — written marketing materials.
I do this using a process I developed called CraftingConsent. I use this process to craft powerful, persuasive written marketing materials…essentially PACKAGING YOUR EXPERTISE AND VALUE…making your value undeniable, your competition irrelevant, and your prospects FEEL STUPID FOR WORKING WITH ANYONE ELSE BUT YOU! Check out the details below or click the button for a free report.
READ THIS BEFORE GOING ANY FURTHER — This is for EXPERIENCED AGENTS ONLY. The marketing I create is designed to clearly communicate your experience, credibility, difference, and value. So, respectfully, you have to have experience, credibility, difference, and value for me to do this. Here is what I find works best: You should have at least 40 lifetime transactions under your belt and should currently be closing at least 10 transactions a year.
If you have that, then I can give you something that most agents will never have: MARKETING THAT ACTUALLY WORKS. I can help you leverage every deal you’ve ever closed into marketing materials that help you — CONVERT more prospects, CLOSE more transactions, and CASH more checks.
You’e making marketing harder than it has to be — Let me show you an easier way!
You’re making generating and converting clients harder than it needs to be, while at the same time missing out on lead opportunities that could easily put an extra $50-100,000 in your pockets. Let me show you an easier way.
You’re not struggling to grow your business because you’re bad at real estate. You’re not. You save clients money. You make them money. You negotiate great deals. You’re constantly keeping them out of trouble. Your clients love the work you do and the value you deliver. So why don’t prospects see your value?
The key to getting clients and making more money in real estate is this…
Simply understanding that it doesn’t matter how good you are…the ONLY THING THAT MATTERS is your ability to clearly communicate your DIFFERENCE and VALUE so your prospects understand it, value it, and WANT TO WORK WITH YOU BECAUSE OF IT.
When prospects don’t understand or see your value — they don’t respect your time, they don’t value your expertise, they don’t pay you what you’re worth — you’ve given them no reason to care about working with you.
That means you stay undervalued, overlooked, and underpaid—left chasing clients, slashing commissions, and losing deals to less qualified agents who undercut you and walk off with your prospects and your commissions.
This is where I can help.
“You don’t need to work harder. You need to shape the thoughts and feelings of your prospects so that choosing you becomes easier.”
Real struggles. Real solutions. The exact challenges that keep agents stuck—and how CraftingConsent can fix them for you.
I designed CraftingConsent to solve these challenges I was having. See if you can relate.
I spent over 20 years as a real estate agent before shifting my focus to helping agents with their marketing. The struggles I mention below are the exact problems I faced. Keep in mind, the solutions aren’t theory; they’re what I used to solve those challenges and later to design the CraftingConsent process and materials.
CHALLENGE #1 — I struggled to clearly communicate my value.
How do I explain that I provide more value and that I’m different when I do the same thing all the other agents do? I not only had a hard time figuring that out, I also had a hard time communicating it clearly and compellingly to my prospects.
CraftingConsent—I later learned how to figure out my value and package it SO CLEARLY and persuasively that prospects “got it” and wanted to work with me because of it. Like when I sent my marketing materials to a seller from an open house, and the next day HE CALLED ME. He said that he had never met a real estate agent who could so clearly explain the benefits of working with them like I did.
CHALLENGE #2 — I HATED selling myself.
I’m an introvert with ADHD. These issues create so many problems when it comes to selling, I can’t even tell you. So, not only was I bad at sales, but I also always felt selling was the slimy part of the business.
CraftingConsent—So, I designed my marketing materials TO DO THE SELLING FOR ME. And better than I could in person. Like when I sent my package to a potential buyer I casually met at a friend’s party, and she called me wanting to work together BEFORE I even had a chance to follow up.
CHALLENGE #3 — My marketing materials just plain SUCKED.
I tried a lot of different things with limited results. And the generic flyers, cookie-cutter postcards, templated brochures that you get from brokers and Gurus, they were just weak and ineffective.
CraftingConsent—So I created marketing materials that became my biggest competitive advantage. Like when I showed another agent the marketing I was using. His response, “That’s unfair. I can’t compete with that”. And my response to him was, “That’s the point”. The right marketing materials remove the risk for the prospect so their decision to work with you feels safe, it structures the logic so it feels smart, and removes the friction so it feels easy — doing all of that makes choosing you feel like the obvious choice.
CHALLENGE #4 — I was tired of competing on price.
I was constantly being asked to cut my commission to win business. It wasn’t until I understood that when there are substitutes (a lot of other agents doing and saying the same thing as me), prospects tend to choose the cheapest option. I looked too much like every other agent out there.
CraftingConsent—So, I learned how to STAND OUT and position my DIFFERENCE and VALUE more powerfully so prospects couldn’t easily compare me and started respecting me more. Like when I sent my marketing a few days before the listing appointment, and the seller signed at full commission…without me having to make the usual sales pitch… without even bringing up any commission questions. When prospects understand and value your expertise, they are less likely to question or disrespect your value.
If any of these challenges sound familiar, then you might want to check out CraftingConsent.
“I create written marketing materials that communicate your DIFFERENCE and VALUE so clearly and persuasively that choosing you feels safer, smarter, easier, and more obvious than your competition.”
CraftingConsent: How to communicate SO MUCH DIFFERENCE and VALUE that your prospects WILL FEEL STUPID WORKING WITH ANYONE ELSE BUT YOU!
Most real estate agents sound and look the same as every other agent. And when you do that, you guarantee you’ll be compared, commoditized, and overlooked — or sent home with a nice commissionectomy as thanks for your hard work.
The process I use to create marketing materials is called CraftingConsent. I developed it over 20+ years as an agent, testing and trying different things until I found what worked best.
I believe powerful, persuasive written marketing materials are the key to unlocking more clients, more commissions, and more consistent growth…with very little extra effort.
But they can’t just be the same things you see every other agent using. They have to be DIFFERENT than what other agents are doing. And they can’t just look good, they have to work. They have to persuade prospects that YOU are the best option for them.
That’s why I don’t design “pretty” brochures —
I “DESIGN DECISIONS” through marketing materials.
Instead of leaving your prospect’s decision up to chance, I’m using the principles behind behavioral psychology, choice architecture, and persuasion engineering to ethically engage and shape how prospects see you, and how they compare you, so they naturally and knowingly feel drawn to working with you.
That means every word, every design choice, and every piece of collateral needs to be strategically engineered to shape and influence the prospect's decision towards working with you.
THE OBJECTIVE: When I can communicate your difference and value so clearly and persuasively that CHOOSING YOU feels safer, smarter, easier, and more obvious than your competition…the game is over. I’ve made your value undeniable and your competition irrelevant.
HERE’S HOW IT’S DONE: It’s more about PERSUASION than SELLING. You see, there are certain things that YOUR PROSPECTS WANT and respond to favorably. When you know these things and structure your marketing to strategically deliver these things…you remove the pressure and resistance associated with selling and make their decision to choose you feel natural and obvious.
Like I said, it’s more than creating “pretty” brochures —
It’s DECISION by DESIGN, not PRESSURE!
The marketing I create doesn’t push or pressure prospects — it actively and authentically guides them so the decision to work with you feels safer, smarter, easier, and more obvious than your competition.
“I make your value undeniable, your competition irrelevant, and your prospects FEEL STUPID WORKING WITH ANYONE ELSE BUT YOU!”
CASH MORE COMMISSION CHECKS
Most agents work their entire careers with CALLS and APPOINTMENTS being their only way of converting prospects to clients. This is severely LIMITING and COSTLY — because it means leaving tens of thousands of dollars in missed deals on the table every year.
Here’s the thing. The right written marketing materials are like Force Multipliers—multiplying the impact of every call, every appointment, and every lead. They turn the same amount of effort into MORE clients, and MORE commissions.
They take the calls you’re already making — and turn MORE OF THEM into signed deals. Like when a prospect starts getting annoyed by your follow-ups, so you send marketing materials that win them over instead of wearing them out.
They take the appointments you’re already going to — and convert MORE OF THEM into clients. Like when you know you’re competing against other agents, so you send your materials ahead of time to create a new standard for choosing an agent.
And when calls and appointments aren’t possible — they give you a third weapon to turn MORE prospects into clients. Like when a prospect refuses to meet or take your calls, so you send your marketing package, and days later, THEY’RE CALLING YOU.
Various industry studies have even shown that…
“When you COMBINE calls and appointments with written marketing materials — you end up with as much as 42% fewer dead leads and your conversion skyrockets by as much as 3-5x”.
So you see, it’s not IF written marketing materials will help you close more prospects — It’s HOW MANY MORE prospects will this help you to close? How many MORE commissions will this help you cash?
If you’ve never really had good marketing materials (which I imagine is most of you), then you’ll want to find out more about what CraftingConsent can do for you.
It’s a free report. There’s no obligation. No costs. And no salesman will call you. If you’re an experienced agent who’s frustrated with your marketing efforts and would like to check out a MORE EFFECTIVE and EASIER way to get and convert prospects, then click the button below.
“My guess is that you’ve NEVER really had marketing that worked for you. Most agents haven’t. I can help with that. Let me show you what marketing THAT WORKS looks like and how you can leverage it to make all your CURRENT and FUTURE lead generation MORE EFFECTIVE.”
What’s inside the FREE REPORT:
How I stopped sounding like every other “me too” agent and made prospects instantly see my DIFFERENCE and VALUE.
I’ll show you how I packaged my value so clearly and persuasively that prospects “got it” and wanted to work with me because of it.
I’ll explain how “your difference IS your value.” And understanding this is essential to making your marketing work.
I explain the unusual concept of why “Prospects want YOUR help in choosing YOU”. And how that will impact everything you do from now on.
How an introvert with ADHD, replaced awkward in-person selling with hands-off marketing THAT DID THE SELLING FOR ME. No pressure, no slick sales scripts, no pretending to be someone I wasn’t. Just written materials that sold me even better than I could have in person.
The “ONE WORD” that helped me to understand my prospect’s decision-making process better, made my marketing more effective, and changed the way I looked at marketing forever.
The strategy behind communicating my difference and value made my value UNDENIABLE and my competition IRRELEVANT.
Make your prospects FEEL STUPID for working with anyone else but YOU! Close MORE clients and earn MORE commissions!
In a nutshell…I know how to shape the thoughts and feelings of your prospects so that working with you feels like a safer, smarter, easier, and more obvious choice than your competition. If that sounds like something you’re interested in, then fill out the form and I’ll show you how it’s done.
CONTACT US AT: Info@CraftingConsent.com